"Making the Phone Ring!"
Internet has opened the door of opportunity for millions of
It has rapidly and radically changed the business landscape forever.
Businesses now exist that were not possible before the Internet, where small
businesses can compete head-to-head with huge corporations.
businesses have a website. Unfortunately, few
websites have the ability to attract new customers and
create revenue on their own. In order to
create a website that "makes the phone ring", you must
first answer three important questions; "What is your
product?", "Who are
your customers?" and "How will they find you?".
To answer these questions,
it is critical that you place
yourself in the shoes of your potential Internet customers.
The Internet marketplace can be very unforgiving. Your
website must clearly project the exact
business you are in within three seconds of each visit.
If it takes more than three seconds, you have most likely
lost a potential sale.