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There is no "Magic
Dust" or "Secret Process" that will guarantee to earn your website a
high ranking on any Search Engine. Be very cautious if someone
offers to guarantee your website a #1 ranking. There are only two
ways to obtain a high Search Engines ranking, "Earn it", or "Pay for
it". Organic or natural search results are listings on search
engine results pages that appear because of their relevance to the
search terms, as opposed to their being advertisements. In contrast,
non-organic search results may include pay per click advertising.
Google calls this product
AdWords. AdWords can be effective in a competitive
marketplace when combined with a well designed and properly
optimized website.
Organic search
results are earned with quality text content relevant to the search
terms used. Search Engines were originally developed to locate text content.
The posting
of
graphics, photos, video or sound clips on the Internet is a
relatively recent
development.
A website without relative text content is virtually invisible to a Search Engine.
For this reason, quality text content is of paramount importance if
you wish to rank high on any Search Engine. In addition, your content
needs to be organized in a way that is easy for Search Engines to
find and index.
Search Engine Optimization is
currently a very hot commodity. Before contracting with any
business or person to perform these services, ask to see the results
of their work. Check their own website to see where it ranks.
Ask to see a list of clients and their optimized search terms and go
to Google and see if they are effective.
Search Engine ranking
can definitely be influenced in a positive way.
Millions of dollars in sales have been directly attributed to my
website optimization techniques. If you feel your
website is underperforming or you would like to improve your Search
Engine ranking, please contact me. I will be happy to answer
your questions and provide you with a no-cost estimate for my
services.
How can I stay at the top?
Maintaining your high ranking over time is every bit as important as
attaining it in the first place. Your competitors will most
assuredly be working hard to overcome your position. Search Engines use
web crawling software to reevaluate your ranking on a regular basis.
The last modification date is stored for each file in your website.
Page titles and content are cataloged and compared to previously
crawled pages. Even the expiration date of your domain
name is taken into consideration. Websites that rank well and
continue to maintain or increase their Search Engine position are
current, well maintained and have frequent additions.
Thank you for
taking the time to visit my website. I am here to help
you in any way I can and want your business Internet
project to be as successful as possible.
If you would
like a quote for any of my services, please contact me by
phone or by email. I do not provide quotes without
discussing your project in detail. I want all of my
customers to be pleased with the results of my work and it
is important to define your expectations and requirements
before quoting a price. |
