"A website no one can find is worthless... Search engine position is the single most important factor to the success of your website."
Search Engine optimization or "SEO" is a term that describes a long list of services. The goal of these services is to increase the visibility and ranking of your website by Search Engines and in turn increase website traffic. Search Engine Optimization is more complex than most people realize. Each Search Engine uses a unique criteria to rank your website and they change this criteria on a regular basis. For example, you may find your website ranked #1 on Yahoo and on the third page of Google for the exact same search phrase. Or, you may be overly aggressive and find your website banned for using what a Search Engine determines is a deceptive tactic.
Google, the leader in Internet Search, provides a number of excellent Internet tutorials on the subject of Search Engine Optimization. Most small business websites do not come close to the published Google standards. Many customers think a poorly designed website can be optimized into a high ranking. The truth is, a website designed to consistently rank high on an Internet Search Engine needs to be constructed to do so from conception.
Our company provides varying levels of optimization services designed to meet the needs and budgets of a wide range of clients. If your Internet competition is low, you may be able to get by with basic services. If you have major Internet competition or wish to get the most out of your web marketing, a more comprehensive effort may be required to reach your goal. The following list outlines our currently available Optimization services.
Research and evaluation of the Search Engine ranking and traffic of your website including; problem and error identification, traffic analysis, key phrase identification, page rankings and recommendations for improvement.
Customer directed search term targeting. Identification of reported errors and potential problems. Maintenance of the "last modified date" of all website pages. Monthly recreation and submission of the sitemap.xml file. Unlimited consulting.
All basic services plus monthly reporting and monitoring of website traffic via Google Analytics. Search Term recommendations via Google Keyword Planner. Monthly progress reports.
There is no "Magic Dust" or "Secret Process" that will guarantee to earn your website a high ranking on any Search Engine. Be very cautious if someone offers to guarantee your website a #1 ranking. There are only two ways to obtain a high Search Engines ranking, "Earn it", or "Pay for it". Organic or natural search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising. Google calls this product AdWords. AdWords can be effective in a competitive marketplace when combined with a well designed and properly optimized website.
Organic search results are earned with quality text content relevant to the search terms used. Search Engines were originally developed to locate text content. The posting of graphics, photos, video or sound clips on the Internet is a relatively recent development. A website without relative text content is virtually invisible to a Search Engine. For this reason, quality text content is of paramount importance if you wish to rank high on any Search Engine. In addition, your content needs to be organized in a way that is easy for Search Engines to find and index.
Search Engine Optimization is currently a very hot commodity. Before contracting with any business or person to perform these services, ask to see the results of their work. Check their own website to see where it ranks. Ask to see a list of clients and their optimized search terms and go to Google and see if they are effective.
Search Engine ranking can definitely be influenced in a positive way. Millions of dollars in sales have been directly attributed to my website
optimization techniques. If you feel your website is underperforming or you would like to improve your Search Engine ranking, please contact me.
I will be happy to answer your questions and provide you with a no-cost estimate for my services.
How can I stay at the top?
Maintaining your high ranking over time is every bit as important as attaining it in the first place. Your competitors will most assuredly be working hard to overcome your position. Search Engines use web crawling software to reevaluate your ranking on a regular basis. The last modification date is stored for each file in your website. Page titles and content are cataloged and compared to previously crawled pages. Even the expiration date of your domain name is taken into consideration. Websites that rank well and continue to maintain or increase their Search Engine position are current, well maintained and have frequent additions.
Thank you for taking the time to visit my website. I am here to help you in any way I can and want your business Internet project to be as successful as possible.
If you would like a quote for any of my services, please contact me by phone or by email. I do not provide quotes without discussing your project in detail. I want all of my customers to be pleased with the results of my work and it is important to define your expectations and requirements before quoting a price.