The best way to attract new customers is to have a high ranking on the major Internet Search Engines.   High Search Engine ranking is not obtained by paying a lot of money in registration fees or sponsorships. It is gained by researching and understanding  Search Engine ranking strategies and applying that knowledge in the construct of a website that works.  These services fall under the description of "Search Engine Optimization".

There are actually thousands of Search Engines on the web but only a few that are significant.   Each Search Engine uses a slightly different submission process and their formulas for ranking and positioning individual websites are also different.

Search Engine position can be influenced in a positive way, but you must know how they work.   For example, when your page name, title, description, comments, alternative text, and links are all working in unison and your content is relative to your key words,  you will be noticed.

Resources exist that provide up-to-the-minute details on Search Engine positioning strategy and excellent software is available to help in this task.    Unfortunately, vendors claiming to have secret formulas or insider information about Search Engines are also numerous.  One high profile software package claims to register your site on over 3,000 Search Engines.  What you get when using this package is about a hundred emails a day from every free Search Engine on the web thanking you for submitting and  trying to sell you their products and services.  What you won't get is an instant top ten ranking.

Attaining a #1 position is one thing, keeping it is another.   Your content must be kept fresh and up to date.  Remember there are no secrets on the web, and your competitors are all vying for your position.  Website marketing also includes services designed to keep your high ranking like making regular updates and resubmitting your pages as updates occur.

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