This is a vital rank and user experience KPI that services form the basis of your website’s ratings.
Largest Contentful Paint (LCP): Measures loading performance. Aim for under 2.5 seconds.
First Input Delay (FID): Measures interactivity. Keep it under 100ms – as close to the real time event as possible.
Cumulative Layout Shift (CLS): Measures visual stability. Aim for a score below 0.1.
Log File Analysis
Every time you type something in a search engine box, you come out with something else; log file analysis shows how search engine bots crawl through your site.
Benefits: Crawl errors, the list of disappointing pages, and the list of URLs that Search Engine should pay attention to.
Tools: You should use Screaming Frog and Botify for crawl and log file analysis.
JavaScript SEO
With the arrival of JavaScript frameworks, there is necessity to consider how search engines can analyze and index contents using this language.
Server-Side Rendering (SSR): Use SSR to run java script on the server.
Dynamic Rendering: It means you should be able to serve different content to the users as well as bots if necessary.
Testing Tools: With URL Inspection Tool, you can check how JavaScript pages are indexed using Google.
CDNs or Content Delivery Networks
CDNs make content available to several servers worldwide meant to cut down on latency and improve loading time.
Benefits: Improved deliverance of content, Rapid page loading, Increased reliability, and Decreased server burden.
Top Providers: Cloudflare, Akamai, and Amazon CloudFront.
Error Resolution
Tackle critical internal linking problems and diagnose usual technical problems that harm SEO performance.
404 Errors: If you have pages with broken links, then the best and effective way of dealing with it is through 301 redirects.
500 Errors: Fix the problems related to the server because the incidents can cause ranking problems.
Orphan Pages: Use descriptor_based linking to connect orphaned Web pages to the overall site map.
Tools for Technical SEO
Google Search Console: This feature also helps to track crawl errors, indexation condition, and search efficiency.
Screaming Frog: Carry out detailed site analysis to come up with the technical problems to deal with.
Ahrefs and SEMrush: Investigate and quickly compare backlink profiles and site performance.
GTmetrix: Test and optimize the speed of website.
Google’s Lighthouse: Assess only performance, its accessibility, and compliance with major SEO recommendations.
DeepCrawl: Conduct enterprise level crawling and technical SEO research.
Advanced SEO Strategies
Voice Search Optimization:The emergence of devices such as Alexa and Siri means that voice search changes how individuals hunt for content or information on the Internet. Concentrate on the keywords and phrases with which people would actually search for information, and keep your site’s content as question-oriented as possible. ITC and information extraction are relevant in this context as well.
Video SEO:Social videos are one of the most effective types of content a brand can produce. Converting your videos to text format will help a lot in SEO for YouTube and Google. Other factors such as hosting high quality videos also helps increase on-page time which may be used to further investigate the satisfaction of users.