Recessions: Post in niche specific forums and communities to set up as an expert and attract traffic.
Post valuable messages and comments and link to your blog when appropriate.
Don’t post multiple messages in one session disturbing people, instead try to be useful.
Attend the meetings in a regular basis to be trustworthy.
Directory Submissions
Promote your website through the submission of your site link in high standard and relevant directories. Some of the benefits of this strategy have however been eroded; it can however still be useful from time to time.
Concern yourself with focused directories of your commerce sector.
To make sure it is effective, do not submit your site at low quality or spammy directories which may contribute to ranking loss.
Influencer Outreach
Choose influencers in your niche to either share your content or products or to endorse your services. Many influencers have a loyal following which means the targeted blogs and websites receive huge traffic.
Develop good rapport with the most popular opinion leaders.
Give something in exchange, for example, with unique content, or special offers, or products.
Local SEO and Citations
Any business that is reaching out to local customers must make sure that they have citation on the Google My Business, Yelp, and local directories among others. Name Address Phone Number – it must be coherent for all accounts and platforms used.
Suggest the customers to write a positive comment.
Be involved in local activities and sponsor for the closest representation of a company.
Content Marketing
Hence the element of content marketing is not just anchored in the on page SEO but serves with equal importance in the off page tasks.
Create reel sharing content; Infographics, Videos, Detailed articles, and blog posts.
Comment on blogs such as the one in Medium and participate in groups on LinkedIn.
Leads collection – thank you for the contents you develop please ensure they have social sharing buttons included.
Technical SEO
Technical SEO is a process of enhancing the website using specific technical factors so that the various websites are almost nearer to higher rank in the SERP. It has activities that enhance site performance, making content easy for search engines to understand and complied with their regulations.
Unlike on-page and off-page SEO, technical SEO focuses on the backend elements of your site, such as:
Website speed and performance
Mobile-friendliness
Site architecture
Crawlability and indexability
Structured data
Core Elements of Technical The SEO
Website Speed Optimization
One thing that should be useful to note is that page speed is the now a ranking factor. Slow web page loading time leads to high bounce rates and a poor experience on the website.
Tools for Testing Speed: A similar website to Google PageSpeed Insights, GTmetrix, and Pingdom will help the site owner evaluate and decide on the speed of the site.
Optimization Tips:
Minimize HTTP requests.
Enable browser caching.
Reduce the sizes of important images and go for better formats such as WebP.
Implement lazy loading.
The use of a CDN or Content Delivery Network is one of the simplest and most efficient ways of improving the speed of your site.