Images are used to improve the usability, but using them poses a threat to the SEO performance.
Best Practices: Design file name as simple and meaningful that include keywords and tag alt attribute.Optimize images and media file for faster loading of the web page.Include captions if relevant.
Internal Linking
Connecting one page to other pages within your website enhances usability, and the distribution of link juice.
Best Practices: Choose keyword links and use corresponding keywords: When placing keyword links, it is necessary to use equal keywords as the anchor text.Ensure that high priority pages are linked therefore, appropriately.Do not overcrowd with too many links.
Mobile Friendliness
Since most of the activities happen with the use of mobile devices, website optimization for mobile usage is critical.
Best Practices:Use responsive web design.Make sure not to have too small texts that one will need to zoom in order to read the content.Minimize use of gestures and clicking with your fingers.
Page Speed
In essence page load time is factored into user experience and search rankings all hinging on it.
Best Practices:Optimize HTTP requests and employ a CDN, and also for more on how these optimum practices change from one year to another.To name a few, compress images and implement browser caching on the site.This way one can use tools like Google PageSpeed Insights to point the problems.
Schema Markup
Schema markup assists search engines to understand your page and improves search result ranking with rich snippets.
Best Practices:Feel it is missing structured data for reviews, products, events etc.In order to verify data markup, you should use the Google’s Structured Data Testing Tool.
Off-Page SEO
Off page SEO is a process of optimization that takes place outside the boundaries of your company’s website. Off-page SEO is different from on-page that is centered on content optimization and meta tags or internal links Off-page SEO is all about back-links, social signals, and online reputation. It is about gaining trust for the brand, and building a solid online reputation.
Off-Page SEO: Important Strategies
Backlink Building
Off-page SEO is mainly driven by back links. But it’s not how many; the value of backlinks is of equal importance.
Guest Blogging: Pen special articles for the authoritative blogs in your line of specialization to get the backlinks.
Resource Link Building: Provide useful information in the form of a guide or tool, or an infographic that other website would like to reference.
Broken Link Building: Provide your content for other site administrators to update their broken links to your content with relevant information.
Skyscraper Technique: Write better content than the presented articles and contact websites that use links to those articles.
Social Media Engagement
Co-active engagement on social media site can help to extend the reach on the content you publish and direct traffic to your site.
They should share content frequently to make it seen by as many people as possible.
Follow the comment section, like and share the pages and posts of people that are conversant with your brand.
The collaboration with influencers will help to expand the range of consumers who use the company’s services.
Consider paid efforts to enhance the communication relevance and clicked on rates.
Brand Mentions
The good news about off-page SEO is that even a mention of your brand on other websites that have not linked to your site will be of great benefit. Companies should employ the use of platforms such as Google Alert or Mention to track down the brand name to check whether other people are linking to their site or not and proceed to ask for the links where necessary. The cultivation of relationships with bloggers from the informants’ industries, and journalists who cover the industries, may also elicit valuable mentions.