Keyword Research
Keyword research is an important component in search engine optimization (SEO) and any form of online marketing. : It forms the basis of a plan that is designed for enhancing the online prominence of a website, enhancing traffic and supporting conversion objectives. It is used to determine which terms or phrases the target consumers or clients are using in search engines to find specific content, product or service. Understanding what kind of keywords most attracts users specifically selected by the search engine and how competitive they are allows a business to craft its content to gain maximum ranking in SERP so enhancing its visibility. Search engine marketing and others reveal that keyword research shows users’ wants—knowledge, product or service. This is the bare bone knowledge one need to unravel the complex algorithms of the search engine and align content in the entire web
Process of Keyword Research
Define Your Goals
Before setting of keyword research it is important to ensure that your SEO objectives are well laid down. What is possible goal that you set for yourself to attain once those specific keywords are ranked? The objectives could range from generating traffic to your website, generating leads, increasing brand visibility, marketing a particular product or service or creating a customer base. When it comes to the use of keyword, there should be specific and measurable goals since they will help you to create a healthy keyword plan. For example, if you are targeting to capture leads, then your keywords should be inclined towards the lower down or buy intension keywords. On the one hand, if the goal is to attract high conversion rates, using commercial and specific keywords will selectively target clients.
Brainstorm Seed Keywords
Major terms are the elementary words or phrases that represent the key fields of your website or company. These are the fundamental concepts and phrases with which your keyword analysis will be based on. These keywords are useful when it comes to identifying more targeted and specific or expansive long tail keywords. In this case, seed keywords could be words such as ‘’beauty,’’ Proportions or ‘’beauty tips,’’ if your are in the process of creating a blog focused on beauty. These terms are broad, but if you explore from these, they may lead you to more specific terms that could likely generate better traffic.
Use Keyword Research Tools
To extend and classify the list of keywords, several high-effective tools exist Further, to help expand and analyse the list of keywords several effective instruments exist. There is a number of such tools helping to get the insights on keyword search volume, competition, trends and other useful metrics. Here are some of the most popular tools you can use:
- Google Keyword Planner: This tool is specifically by Google and is very useful for any level of marketing and any level of experience. It gives you the keyword’s search volume, the competition, and information on how much you will have to pay per click.
- SEMrush: Keyword is a powerful tool of SEMrush which give rich information of key word suggestions, key word difficulty and competition analysis, and key word expected growth rate. This assist in determining which keyword is most effective in your business and the strategies used by your competitors.
- Ahrefs: Ahrefs provides pretty informative keyword difficulty scores together with click-through rates and related search terms, as well as backlinks, which help evaluate keywords’ potential contribution.
- Ubersuggest: Ubersuggest suggests keywords depending on seed keywords and backs it with statistics such as the keyword popularity, the market competition, as well as CPC. It is easy to navigate and great if you are looking to find out what keywords you can go after.
All of the above tools are very useful when it comes to the formation of the keyword strategy based primarily on data.