SEO is not a project which can be carried out once; rather it is a process that needs to be checked, analyzed, and modified. Monitoring how well your SEO is doing can determine what is effective, and what needs to be done better, and by doing this, you know where you should concentrate your efforts. As a novice blogger trying to track your first blog, or a small business considering tracking ROI, it is important to get a grasp of which tool and metrics to pinpoint.
Google Search Console & Analytics
Google Search Console and Google Analytics are two of the most potent reporting tools that are used when it comes to tracking the progress of the SEO.
- Google Search Console provides information of the way your site appears in the Google search results. What could be tracked is:
- Clicks- the number of times your site was clicked by search
- Impressions – the frequency that your site showed in search results
- Average position your position with regards to certain queries
- Crawl errors and indexing problems- so that your site could remain healthy
- Google Analytics is an approach that targets the actions of users after you get them on your site. It is possible to see:
- The source of your traffic (organic, social, etc)
- Best performing pages
- Site navigation by the users
In combination, these tools provide the whole view of the search visibility and on-site engagement.
Key Performance Indicators in SEO
In order to have the accurate measure of the success of SEO, you have to be aware of the Key Performance Indicators (KPIs) that are relevant:
- Rankings: Monitor your ranking on SERPs on targeted keywords. When there is persistent increase, then there is good SEO.
- Organic traffic: The traffic of visitors with unpaid search outcomes. Increase in this case translates that you are becoming visible.
- Click-Through Rate (CTR): A percentage rate of impression which leads to a click. A poor CTR could indicate that you have work to do in the area of titles or meta descriptions.
- Bounce Rate: the number of visitors choosing to leave your site after perusing only a single page. Excessive bounce rate might be an indication of failure to deliver as expected or that the page is slow to load.
These are metrics, which offer the knowledge that you must consider in order to perfect your search optimization efforts.
SEO Audits and Improvements
An SEO audit is in-depth analysis of your site SEO. It gives solutions to technical problems, on page gaps and off page weaknesses.
As in any audit, common steps are:
- Verifying links that are broken and crawl errors
- Testing the mobile accessibility and speed of the site
- Keywords editing and metadata check-up
- Domain Authority examination and backlinks analysis
FlaWebmaster provides substantiated SEO audits with gained professional commentary. We will offer action points and fifteen fixes that match best practices and your individual goals following the audit.