Methods include country-code top-level domains (ccTLDs), subdomains, and subfolders.
Country-code top-level domains clearly indicate the country that you’re targeting, which can increase local awareness,
but they are more expensive to register and maintain than other URL structures. Subdomains are prefixes that are added to your primary domain,
and they have the advantage of being hosted on servers in your local region.
URL optimization with subfolders
However, search engines consider subdomains to be separate from your main domain,
so you’ll need to work on separate backlinks. Subfolders are folders added to your main domain,
and unlike other URL structures, they’re easier to manage because all content stays within your main domain.
However, the downside is that they can slow down your website because they use a single hosting.
Now that you’ve optimized your URL structure, you need to set up the Hreflang tag.
The Hreflang tag indicates the language and region that the page is targeting, and when a local user accesses the page,
they are redirected to a page that matches their local language.
Research local terms and improve visitor speed
This requires some research because local languages and terms are different from your existing keywords.
Translate your existing content into the local style based on the keywords you’ve researched.
Beyond that, you should make sure that your internal links point to content in the same language and install a CDN to improve speed for local visitors.
What will SEO look like at the end of 2024?
SEO experts have different opinions on how SEO will evolve at the end of 2024.
In the past, search engines were not able to judge things like the relevance and quality of content,
but now search engines have made a lot of progress and are able to judge such things. Also, with the rise of voice search,
voice search optimization has become an important aspect of SEO, and with the majority of online searches moving to mobile,
mobile optimization has become important. Some people say that SEO is an unnecessary task, but it is still at the core of digital marketing,
and many people are wondering what new shape it will take when combined with AI, which is currently gaining attention.