In recent years, the world of SEO has been undergoing a period of rapid change, with advances in AI becoming central to new marketing strategies.
SEO trends for 2024 and 2025 are not only about keyword optimisation, but also about using AI tools effectively from the user’s perspective.
Based on the latest data, here are the top trends to watch for in the SEO landscape.
AI SEO
AI technology is an emerging field in the SEO market.
AI overviews, search engines, chatbots, and more are broadening the search experience.
AI overviews is a feature where AI summarises the key points about a search topic and puts it at the top of the search results.
Zero-click search
Since the introduction of AI Overviews, zero-click search has been a hot topic.
It’s a way for users to use search results to gather the information they need without ever leaving your site.
However, SEO experts still emphasise the need for content that provides detailed information and multiple perspectives.
Video SEO
Video content is another emerging field.
Video content has become a culture on platforms like YouTube and Instagram, and it’s increasingly appearing at the top of Google search results.
Future of SEO
Search engine optimisation is constantly changing with advances in AI, and SEO experts are adopting new strategies to keep up.
While SEO is still an important marketing tool, it’s becoming increasingly important to create content with a better understanding of user intent.
SEO experts say they need to leverage AI tools to maximise efficiency and deliver personalised content.