Technical SEO is in the background and is the work that makes sure that your website is easily discoverable and connected with and read by search engines. And though this might sound very technical, these are the basics of any SEO strategy that would make it successful. FlaWebmaster is dedicated to creating websites that are technically excellent to build something that people and search engines can enjoy.
Site Speed Performance
A quick loading site maintains the user interest and pleases the search engines. Research indicates that more visitors will abandon page when it loads too slowly; Page loading speed is taken into consideration as a ranking factor by Google.
To measure speed, use such tools as:
- Google PageSpeed Insights
- GTmetrix
- WebPageTest
The tools are used to determine performance and offer curative solutions.
The speed is enhanced by:
- Compression of images
- Minification of codes
- Helping hosting and caching policies
Its performance optimization will also help to minimize the bounce rates and improve the ranking of your site, which is significant both to young people who are accustomed to immediate results and/or adult people when the attention should be focused on the flawless movement in the web.
Responsive-First / Mobile-First Design
Since more than 60% of all searches are on a mobile device, Google has adopted a mobile-first index; it ranks the mobile version of a site first before making judgment.
An optimisation of a mobile site ought:
- Be receptive (scaling to any screen)
- Quick loading on mobile networks
- They are easy to interact with the buttons and fonts
FlaWebmaster creates web sites that display well, and work perfectly everywhere irrespective of whether you are trying to reach tech-savvy teen or busy professionals on the go.
Crawlability, Indexability and XML Sitemaps
You cannot rank anything until the search engines index and recognize it.
The most important aspects which are technically involved are:
- Robots.txt – instructs the search engines what not to crawl
- XML sitemaps guides the bots to the valuable pages of your site
- Canonical tags- they are used to avoid the problem of duplicate contents by determining the original version of the page
The set of all these items is configured by FlaWebmaster, so your site speaks the language that search engines correct speak, and does not have technical flaws that may frequently appear.
HTTPS and security, schema markup
Security does not only matter to gain trust, it is a Google ranking factor. HTTPS through an SSL certificate must be incorporated in all sites to secure the data of their users.
Schema markup is also a form of structured data that makes search engines comprehend your content in a better way. It can support a rich snippet, such as star ratings, or an event date, so that your listings are more appealing in search results.
FlaWebmaster uses encryptions (SSL) and structured data to ensure that your site would be secure and SEO-friendly starting on its first day.