Before you start an SEO project, you should thoroughly research the keywords you want to target and publish content that anyone would consider good quality on a regular basis. You should also make sure that you don’t miss out on any page elements that help your SEO, update them, and get quality backlinks. In addition to this, a mobile-friendly website will help your SEO, and you should have a fast site loading speed, an SSL certificate, and an easy URL structure. From there, you can continue to improve your SEO skills by keeping up with the changing trends in Google’s algorithm.