Google Trends
Google Trends is an effective way and useful for analyzing,
which key words are popular and when the most searches for them are made.
It helps you understand the interest level of a keyword in specific locations and in specific time intervals.
This not only assist in keeping track of the mini-trends as well as the seasonal changes
which in turn assists in planning of the content strategies.
For instance, if you operate an online shop and realize
that a particular keyword is trending in a given month, you can write your copy round that theme.
In this way, you can predict the changes in the course of the searches and
generate content based on topics with the increasing interest.
Moz Keyword Explorer
Moz Keyword Explorer is the tool that offers not only keyword suggestion but also keyword difficulty information.
This was crucial in assessing the level of difficulty of ranking for a keyword of interest.
Moz’s difficulty score includes such parameters as the rate of the overall page,
the quality of the content, and the link profile of a competitor.
This allows you to hit more realistic keywords
while at the same time making sure the results have high relevance and possible traffic.
Besides, Moz tool provides search volume, estimate, click-through rates andPotential analysis of keywords.
AnswerThePublic
AnswerThePublic is best described as a search inquiry tool that displays questions and
phrases individuals tend to use concerning a keyword.
Unlike other analytic tools where such search queries are presented individually
this tool categorizes them into who, what, where, how and why’s.
With AnswerThePublic, you can discover more about
what users want to know in your niche or the topics of interest.
They are useful for content creation since they allow and provide answers to questions,
which will serve the purpose of the user intent, and therefore, increase its ranking.
Also, AnswerThePublic allows accessing the data in the form of a mind map
where users see the keyword and possible variations and queries connected visually.
Keywords Everywhere
Keywords Everywhere is an add-on for browsers that will show keyword statistics right in SERP.
While you are web surfing or using a keyword in the search,
the tool gives necessary information such as search volume, competition and cost per click (CPC) next to the search results.
This feature is very useful when you need to assess the solidity of a keyword rather let alone opening another tool.
Keywords Everywhere also shows suggestions of keywords and
their metrics which may also be useful in the process of the keywords list extension when searching for content ideas.
It is an optimization tool that helps to reduce time while conducting keyword search during the SEO.
On-Page SEO
On-page SEO is a part of search engine optimization
since it focuses on the optimization of individual pages in order to obtain better performance in SERPs, as well as targeted traffic.
In contrast with off-page SEO that entails activities like building back links,
on- page SEO deals with things that one can control.
It focuses on using keywords and phrases, proper content and
HTML site design in order to enhance search engine functions as well as the utilization value for users.
When doing on-page SEO, there are factors to consider that include; Keyword placements,
Meta description, Title tags, Content optimization, Loading speed, UX, and Internal linking.
These are the factors that have a straight impact on how search engines crawl and index your material