If you are an online marketer, you will hear the term SEO quite often. SEO stands for Search Engine Optimization and as the name suggests,
it is all about optimizing your site in a way that search engines like, so that your site has a high search ranking.
The majority of searchers go to sites on the first page
This task is very important for marketers because 91% of searchers go to the sites that appear on the first page,
and if you don’t do SEO, no matter how good the content and design of your site is,
you will be pushed down in the rankings and have no visitors. To do SEO, you need to know about the basic principles of search engines,
which collect information from across the web and index it before a user makes a search.
Important factors Google uses to determine rankings
When a Google crawler visits a page, it indexes it and analyzes the content and elements of the page.
This process of crawler visits and indexing is essential to appear in Google’s search results,
and making your site’s documentation easy for bots to read is the key to SEO. Google takes into account factors such as internal links,
external links, page experience, website optimization, high-quality content, page speed, and mobile optimization when determining rankings.