High-quality content means authoritative and trustworthy content that includes expertise and photos. Google values this content highly and it helps your search rankings.
Also, build internal and external links strategically to make it easier for search engines to understand the hierarchy of your website and prove that you are an authoritative website.
This goes a long way. After doing all this, you need to constantly track and update your SEO changes.
External links are still important for SEO
In SEO, links have a big impact on search rankings.
Google assigns a pagerank to each link and although they no longer publish the pagerank,
it is clear that it still has an impact. Recently, Google is trying to reduce the influence of links and make changes so that the quality of content has a greater impact on search rankings.
Low-quality backlinks are detrimental
However, it is difficult for Google’s AI to evaluate the trustworthiness of content alone without external links, so the influence of links on search rankings will not disappear.
AHREFS has proven through statistics that the number of sites linking to a page affects the ranking of the page. However, low-quality backlinks will harm your site, so you should look at quality when building backlinks.
