Google started factoring page speed into its rankings in 2010, so improving speed has become an important task.
Some common ways to improve page speed include minifying code, optimizing JavaScript, optimizing images and media files,
minimizing http requests, and using a CDN. You should also work on optimizing your internal content, including images and text.
Content components like meta descriptions and meta tags are important.
People may wonder what content means for rankings if bots don’t see the quality of content,
but we’re talking about elements like meta descriptions, meta tags, and URLs,
which search engines rank by determining the relevance of keywords and components of your content.
Next, the image element plays an important role in SEO, and statistics show that content with images gets 90% more views than content with text alone.
The importance of images in search rankings
Search engines also recognize the importance of images, and there are ways to optimize them,
such as using images that match what your content says and using responsive images.
However, you should be careful not to over-repeat keywords for the sake of search rankings or place words that don’t make sense in your content,
as search engines can penalize your site for violating their guidelines. SEOs change their policies frequently, so you should always try to stay up to date.
