Search engines use three stages that are crawling, indexing, and ranking.
- Crawling: Bots also known as spiders crawl the internet to know pages.
- Indexing: After being discovered, the content is stored in a huge database.
- Ranking: Engine ranks most satisfactorily relevant, enterprise trust-worthy and optimized pages when one makes a query.
To help this process, SEO professionals use tools like:
- robots.txt to tell search engines what not to crawl
- sitemaps to guide bots through your site structure
- metadata (titles and descriptions) to explain what each page is about
Understanding these basics is the first step toward mastering SEO—and FlaWebmaster is here to help make that journey easier for learners of all ages.
Keyword Research & Content Strategy
Brainstorming and Validating Keywords
The knowledge base of every effective SEO project relies on keyword research. It starts by determining words and phrases favored by your target audience in their search of contents, services, or products. The thing that should be remembered is that various ages employ different language on the web.
In other words, teens and young adults could enter non-formal phrases or popular terms such as the best free coding tutorials or SEO tips for YouTubers. On the contrary, aged individuals may type more rigid questions such as how to optimize a business site in search engines or cheap SEO firm in Florida. It is important to know this difference so as to align your contents with the actual way users interact.
Professionals will use the following tools in order to discover these keywords:
- Google keyword planner: Excellent tool when it comes to volume and competition research
- Google Trends to identify the popularity of words with time
AnswerThePublic, Ubersuggest, and SEMRush- To view questions that people ask and what the competitors target
Your keyword list will be a well researched list that will show the way through which your contents can be based on so that you target phrases that are actually searched by users and which you are able to rank on.
Writing with purpose
Once you find your keywords, the next thing is to write content, which satisfies the user intent. Not every search is the same as some users just want to know something (such as what is SEO) and others are interested in doing something (such as hire an SEO expert near me). It is important to develop the content that falls into those objectives.
And this is how you should organize various contents:
- Educational posts: Get youngsters onboard with how-to, tutorials and the FAQ.
- Blog resources: Lets people know stories, trends and value to the casual and more serious readers.
Landing pages: Landing pages focus on the people who are ready to convert using services focused pages, a clear call-to-action, and headings optimised with keywords.
Good SEO writing does not simply contain a theoretically fixed amount of keywords, it is also readable, directed on a certain purpose, more than that is relevant.