What Is SEO?
The process of optimizing your site to improve ranking on the search engine result page (SERPs) such as Google,
Bing and Yahoo is termed Search Engine Optimization (SEO).
The end objective is to drive organic (non-paid) traffic on your site by making
it a lot easier to find relevant content on your site when its users are searching using the key terms.
Reallife example: Let us suppose you have a blog which is about fitness tips. Without SEO,
your blog may be at page 10 at Google where little people ever scroll by.
However, by getting your titles, content, and page structure optimized through proper SEO,
you can show up at the first page of search such as beginner home workouts or how to lose weight naturally.
It is possible to subdivide SEO into three major subsets:
- On-page SEO: This is the process of optimizing your pages of content and HTML tags such as headlines, keywords, inlinks and description information that is on page.
- Off-page SEO: Achieving strength, by creating Hyperlinks/Brand mentions and Social signals across other websites.
- Technical SEO: Optimizing the infrastructure of the site, e.g. mobile-friendliness, site speed, crawlability etc.
thus making the content of your site to be indexed by search engines in a quality manner.
The problem is that all these areas are equally important parts of the SEO puzzle and vital in leading to not only the existence of your contents but also their discoverability.
Why All Web sites Must Have SEO
Whether you are a newbie or you are already in your third age,
you cannot become successful online without SEO.
Any site, be it a personal blog, city business page, or online shop, is in need of the SEO in order to reach its audience.
Traffic: A steady quality traffic generated by SEO does not require repeated advertisements or support of paid traffic to reach your site.
- Visibility: As your site is highly ranked on the search record, the likelihood of being accessed by listeners is very high.
- Credibility: Individuals have confidence in Google. Therefore when your site is ranked, users have a higher tendency to trust your online content or provide their services as well.
SEO presents modern young learners and newcomers with a chance to enter the world of the internet in an exciting way.
The study of fundamentals may allow learners to develop personal portfolios or enable teenage
content creators to develop on social platforms such as YouTube and WordPress. Freelancers, entrepreneurs,
and small-family business owners are among the adults most likely to use SEO to earn leads,
expand the number of visitors, and accumulate authority.