Marketing secrets that not many people know about

marketingIn the marketing industry, it’s a rule to hide marketing techniques. Hiding technology is a no-brainer, but in the marketing industry, it’s done for a variety of reasons. Once a marketing technique becomes public knowledge, the lifespan of that marketing technique is shortened. Basically, marketing techniques are not permanent and this is related to the policies and algorithm updates of the platforms you are marketing on. Once a marketing technique becomes popular, the platforms will update their policies and algorithms to exclude it in order to prevent low-quality ads from being served on it, and this will mark the end of its lifespan. Marketing technology is the lifeblood of a marketing company, so it’s important for marketing companies to pay attention to this.