Search volume and competition research

So while selecting keywords, what is crucial for the site to rank for the best keywords with high traffic, it is crucial to ensure that the keywords do not have a steep competition. Originally we defined high search volume keywords as these words match the high frequency of searching though there is a great competition. It is easy for many businesses to target a particular keyword and when everybody targets the same keyword competing for this keyword is a bit tricky. At the same time, low competition keywords can provide faster results, and lead more relevant traffic to the site. To optimize your SEO strategy, try to focus on keywords that strike a balance: , moderate enough to generate enough search internationally but territorially low enough to ensure the  organization can rank.

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Explore Long-Tail Keywords

These are keywords that are three plus words long. They are less general and usually attract fewer visitors than the wide keywords but can usually generate a higher conversion rate. For example, instead of going for the regular keyword ‘shoes’, a long-tail keyword will be ‘best running shoes for flat feet’. Though it may attract fewer visitors, those that search for this phrase may be more motivated to buy a pair of shoes that suits their needs. The true advantages for SEO come from targeting long-tail keywords because of the greater likelihood that the user is closer to being ready to convert.

Study Competitor Keywords

It is relevant to know what keywords your competitors target because knowing their range makes your work easier. That for this purpose helps in identifying the potential gaps in the competitor keyword technique and discover new keywords. You could adjust your content strategy regarding which terms your competitors have used and possibly target the same or discover a so-called ‘orphan term.’ This can help you plan your marketing better and get to the right target audience and even help with SEO rankings.

Focus on User Intent

User intent is something that should always guide the search for keywords. More so, understanding the purpose for which people are typing certain keywords is valuable to the kind of content that is posted online. User intent can generally be categorized into three types:
Informational Intent: Clients are searching for information or a particular solution to a problem (for example, “What is keyword research?” or “How to select the right SEO type?” These are the kind of questions that the existence of these users fulfills directly and efficiently by providing content that answers these questions adequately.
Navigational Intent: People want to find a given website or page, say, “Google Keyword Planner” or “Ahrefs keyword research tool.” Crawling these terms assists in directing the learners straight to your site, in the event they are in search of specific resources.
Transactional Intent: Users are willing to either buy a product or use a definite service (for instance, “buy DSLR camera online” or “hire SEO expert”). The utilization of these transactional keywords is another way of targeting these important and effective conversion prospects.
When it comes to content that matches the need of the different user intent types, your website de facto meets that need and stands a better chance of being usable, thus enhancing the likelihood of conversions.