Social networks are not only about friends and acquaintances nowadays, but it is a powerful instrument for the companies.
This has become a cause of concern to many companies causing a need for social media marketing consultants.
In case you are planning on becoming a provider of related services, it is important to have an idea of what those challenges are and how you can assist.
Businesses Struggle with Social Media
The role of social media is acknowledged by many companies and businesses, but it seems to be rather complicated to
implement a good strategy. Every social platform that exists will always be available; Facebook, Instagram, twitter and linkedin among them, knowing where to start is confusing.
Common Issues Businesses Face:
Lack of Time: Most small business owners are involved in different roles and they do not have the time to handle social media.
Inconsistent Posting: It is crucial to post as often as possible to social media profiles, but this is rarely done effectively by most companies.
Limited Knowledge: Some business owners may not know all the different approaches and technology used in social media marketing.
In fact, 63% of marketers say that generating traffic and leads is their biggest challenge in social media marketing (Source: HubSpot). In this particular consideration, businesses can fail to address possible audiences and thus lose out on important market segments.
The Consequences of Poor Social Media Management
Ponder a business that rarely shares content and doesn’t even take its time to respond to its customers. The consequences can be dire:
Wasted Resources: Premium’s that are aired that are paid for and which have little or no perceived value to the targeted public can be very costly.
Lost Opportunities: Many firms with open but unused social media profiles are find that such customers are likely to be lost to competitor firms with aggressive social media presence.
Damaged Reputation: There are always complaints or bad comments that may circulate unfixed thus making the brand image appearance poor.
To address these pain points, you can come in as a social media marketing consultant to assist businesses to do well in the social media arena.
The Role of a Social Media Marketing Consultant
1. Assess Current Strategies
First of all it is necessary to assess the existing social media situation of the business. Check how frequently and with what intensity they engage, and quality of the content they post. This means that this assessment will make it easier to establish which areas require some enhancement.
Ask questions like:
Are they posting regularly?
Are they in interaction with their audience?
What kind of content is most effective?
2. Create a Tailored Strategy
That being said, next is to come up with the social media marketing plan or strategy based on the current strategies. Basically, it should depict what is best for the business and its clients as well as fit in the market demands.
A good strategy includes:
Content Calendar: This way, the proper organization of posts provides for regularity.
Platform Selection: Not every platform can be utilized by every business in the market. Select the correct platforms having consideration of the time the target niche spends on the social networks.
Engagement Tactics: Explain how the business will engage with its audience like; This is through replying to comments or messages as soon as possible.